Agritourism: A Broad Perspective and Local Potential

The term 'tourism' can conjure images of loud, lost, and unfamiliar people, increased traffic, crowded spaces, and disruption to the peace and quiet of rural life. However, consider the experiences many of us have enjoyed, such as picking a pumpkin at a pumpkin patch or going apple picking. These are forms of agritourism that are controlled, enjoyable, and enriching, without the negative connotations of large-scale tourism.

Agritourism is about inviting people onto the farm to learn, engage with nature, and appreciate the beauty of the agricultural landscape. It is a controlled and meaningful interaction, not the disruptive influx that 'tourism' might suggest. It's also important to consider the scale of the operation. A small farm engaged in agritourism is not going to be disruptive in the same way a large, state fair-sized operation might be, and can offer a modest, controlled experience that complements the rural charm of the community rather than overwhelms it. 

Let's delve into the broader scope of agritourism and then explore how local municipalities, like Barrington Hills, have the power to define its scope to fit their unique community needs.

Broader Definitions of Agritourism

Federal Perspective

The United States Department of Agriculture  lacks a formal regulatory definition for agritourism but describes it as an activity that combines farming with tourism to entertain and educate visitors while supporting the farm's income. A proposed federal bill, the AGRITOURISM Act, aims to create a Department of Agritourism and includes a variety of experiences such as education, outdoor recreation, entertainment, and direct sales. This act highlights the importance of agritourism in providing educational opportunities, supporting rural communities, and preserving agricultural heritage.

State Perspective

The Illinois Department of Agriculture defines agritourism as activities on agricultural property that allow the public to enjoy educational and recreational experiences. Examples include guided tours, animal exhibitions, crop mazes, U-pick operations, and hayrides. Certain activities like hunting, fishing, and entertainment venues such as weddings or concerts are excluded.

Local Definition and Scope

While federal and state definitions provide a broad framework, local municipalities have the power to tailor the scope of agritourism to meet their specific needs and goals. For example, the Village of Barrington Hills can define what agritourism means for its community, ensuring that it aligns with local values, preserves the rural character, and addresses residents' concerns.

Why is this important? 

Local definition and scope allow communities to:

Preserve Local Character

By setting guidelines on what constitutes agritourism, municipalities can ensure that activities align with the community’s vision and aesthetics.

Address Specific Concerns

Tailoring the definition allows for the inclusion or exclusion of certain activities based on local feedback and preferences.

Enhance Community Engagement

Clear guidelines and definitions help residents understand the benefits of agritourism and foster greater community support.

Promote Environmental Stewardship

Localized definitions can prioritize sustainable practices that protect and enhance the natural landscape.

Enhance Community Well-being

Thoughtfully integrated agritourism can provide recreational and educational opportunities for residents, enriching community life.

Support Agricultural Heritage

By defining agritourism locally, communities can ensure that these activities help preserve agricultural roots and traditions.

Control Growth and Development

Local definitions allow communities to manage the scale and impact of agritourism, preventing unwanted commercial expansion while still supporting local farms.

When incorporating agritourism into a community, it's essential to consider the scale of the operation. A small farm like ours offers an intimate, controlled experience that enhances the rural charm without introducing unwanted commercialization. Properly integrated agritourism can enrich lives, preserve agricultural heritage, and maintain the unique character of the community, without disrupting the town's tranquility.